Lay’s Potato Chip
Watering Can Design
Brand Analysis
Lay’s is a globally recognized snack brand that retains a strong market presence, consumer loyalty, and childhood nostalgia. Dating back to the 1930s, Lay's has continually catered to changing consumer preferences, offering a diverse range of flavors and textures to suit various tastes.
Market Research
Discoveries: Stackable watering cans, though iconic in their form, restrict the overall design. Why not explore other ways of storage?
Material Options
Yellow foam? Vacuum forming? Chipboard & paint? Foamcore? Polystyrene? Styrene? Glue or epoxy?
Decision
Yellow foam; the density of the material allows for layering of foam blocks and carving out a thin handle and spout.
Sculpting
Fin loft models to glued yellow foam blocks and carved & sanded prototype.
04
Spackling
Adding joint compound to fill in holes and dents
Priming
To prepare for painting
Final
05
Colorways
Customization from flavors
Injection molded plastic
Iteration 1
Cannot carry by handle
Can be more fluid
Confusing opening
Iteration 2
Thin spout cannot stack
Easy to tip over
Cannot hold much water
Iteration 3
Thumb rest and grip
Holds ~0.5 gallons of water
Stands up in two ways
Main poster
Original flavor brand identity
